The Apple effect

Pick up in the core retail sales data (everything except cars) from the US. Came in at +1.1% MOM vs expected +.6%. Would probably put this down the i-phone 5 release and either new customers or existing ones rolling their contract. ” The Apple effect” creating consumers out of thin air, or in other words making us want what we didn’t know we wanted. Amazing company for what they have achieved over the last few years, makes you not want to write them off, I just wonder where they can go from here to achieve the same kind of innovation and growth or anything close to it.

http://www.economist.com/node/21551058

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